Luster Products Inc., a long-standing inide brand, has been developing haircare formulations for decades.

With the second generation at the helm of this Chicago-based company, and the next generation embedded in roles for the future, this family-owned operation is ready for 2022 and beyond.

In this Happi Podcast, we speak with Jory Luster Sr., president and CEO, about the company started by his father, Fred, his early memories about the business, the evolution of hair styles, and how brands need to stay close to their customers and true to their values.

As president and CEO, Jory Luster Sr. is responsible for the overall performance of the company. Prior to assuming his current role in 1991, he was vice president where he directed the company’s sales and marketing efforts. He was responsible for expanding the retail and professional divisions of the company, which resulted in increased sales and enhanced product awareness. He also developed an international division and set up operations in Europe, Africa and the Caribbean. He also served as sales manager of Luster Products, Inc. 1975 to 1978, he is accredited with implementing formal sales initiatives, which spurred the company’s growth, increased brand awareness and contributed to the company’s stability.